SiteSwan vs. GoHighLevel: Which White Label Platform is Better for Starting a Web Design Business?

SiteSwan vs. GoHighLevel: Quick Comparison Chart

• A client billing system to charge setup and monthly service fees
   

• A built-in Local Prospecting Tool that helps you find potential clients in your area who need a website
   

• White label branding, allowing you to present everything as your own — including the website editor
   

It also comes with comprehensive training, a step-by-step 14-Day Launch Plan, and one-on-one onboarding to help new resellers get their first paying client quickly.

In short, SiteSwan is the ideal solution for anyone looking to start a web design business from home, generate recurring income, and serve the growing market of small businesses that need an affordable online presence — all without the technical headaches or startup costs of traditional agency models.

• CRM and pipeline management
   

• Sales funnel and landing page builders
   

• Automated email and SMS marketing
   

• Call tracking and appointment scheduling
   

• Reputation management
   

• Lead capture forms and surveys
   

• Workflow automations and triggers
   

• Client reporting dashboards
   

With GoHighLevel, agencies can build and manage complex marketing campaigns across multiple channels while offering clients access to their own branded portal. The system supports integrations with platforms like Twilio and Mailgun for SMS and email delivery, and allows users to create sophisticated automations for nurturing leads, booking appointments, and closing sales.

GoHighLevel also includes white label capabilities, so users can fully customize the platform with their own branding — making it an attractive option for agencies that want to scale their services and create a branded SaaS experience.

That said, GoHighLevel has a steeper learning curve than many website-focused platforms. It’s a powerful tool best suited for experienced marketers or agency teams who are comfortable working with automations, CRM pipelines, and multi-step workflows.

For those who need more than just a website builder and want to build out a full-service digital marketing agency with automation at the core, GoHighLevel can be a strong fit — but it often requires more time, technical setup, and ongoing management to fully leverage its potential.

✅  5 Reasons Entrepreneurs Choose SiteSwan Over GoHighLevel

While GoHighLevel is a powerful all-in-one marketing platform, it's built primarily for advanced users looking to manage complex automations, CRM pipelines, and multi-channel campaigns. That makes it a great fit for experienced digital marketers — but for many entrepreneurs, it's simply too much, too soon.

On the other hand, SiteSwan was purpose-built for those who want to start, grow, and scale a web design business — and do it as quickly and easily as possible.

Whether you're a first-time entrepreneur, side hustler, or a freelancer ready to productize your services, SiteSwan offers a simpler, more profitable path — especially if your primary focus is website design.

Here’s why SiteSwan is often the better fit for website-focused businesses:

1. 💡 It’s Easier to Use (No Tech Skills Required)

SiteSwan is built with non-technical users in mind. You don’t need to know how to code, set up CRM pipelines, or configure complex marketing automations. Everything is intuitive, streamlined, and ready to go out of the box. Simply choose from hundreds of pre-designed themes, customize the content, and publish — all in a matter of hours.

If you're looking for a platform where you can start building and selling websites today, without needing to spend weeks learning new tools or watching tutorials, SiteSwan is the clear choice.

2. 🌐 Built Specifically for Local Website Sales

SiteSwan isn’t a generic website builder — it’s purpose-built for creating websites for local businesses. The platform comes loaded with over 300 professionally designed, industry-specific themes for popular niches like roofing, landscaping, beauty salons, restaurants, contractors, and more.

This means you can:

• Launch client sites faster
   

• Deliver exactly what small businesses need
   

• Avoid reinventing the wheel with every project
   

GoHighLevel, by contrast, is more focused on funnels and landing pages than full-service local business websites.

3. 🧲 Find Clients Faster with Built-In Prospecting Tools

One of SiteSwan’s standout features is its Local Prospecting Tool — a built-in system that helps you find small businesses in your area that need a new website. In just 60 seconds, you can generate a personalized website mockup to share with a potential client.

This built-in lead generation tool makes it easier to:

• Identify qualified prospects
   

• Start conversations with real value
   

• Close deals faster
   

GoHighLevel does not offer any prospecting tools — meaning you'll need to rely on separate systems or manual outreach to generate leads.

4. 💰 No Hidden Fees or Complex Setup

SiteSwan offers simple, transparent pricing with no surprise fees. Everything you need is included in your monthly plan — from website hosting to client billing.

With GoHighLevel, however, you’ll need to integrate and pay separately for:

• Twilio (for SMS delivery)
   

• Mailgun or other SMTP services (for emails)
   

• Additional usage costs for clients
   

Not only does this add to your total cost, but it also increases the technical complexity — especially for solo entrepreneurs trying to move quickly.

5. 🚀 Faster Path to Profitability

SiteSwan is built for speed to revenue. Many resellers land their first paying client within 14 days using the platform’s built-in tools, professionally written sales scripts, and the step-by-step Launch Plan included with every account.

Rather than spending weeks learning how to use the platform, configuring systems, or building from scratch — you can focus on what matters most: getting clients and making money.

With GoHighLevel, the setup process is more involved and may require a much longer ramp-up period before you can start offering services or bringing in income.


So, Which Platform Should You Choose?

When deciding between SiteSwan and GoHighLevel, the right platform ultimately depends on your goals, experience level, and what type of business you want to build.

Here’s a quick breakdown to help you choose the platform that best aligns with your vision:

Can I Use Both SiteSwan and GoHighLevel?

✅ Use SiteSwan for:

• Quickly building and launching professional websites for local businesses
   
• Offering affordable website design services without coding
   
• Generating upfront revenue and monthly recurring income
   
• Managing client websites under your own white-label brand
   

✅ Use GoHighLevel for:

• Building marketing funnels and automation workflows for clients who need lead nurturing
   
• Managing CRM pipelines, appointment scheduling, and SMS/email campaigns
   
• Offering high-ticket, full-service digital marketing retainers
   

Final Thoughts: Which Platform Is Right for You?

Choosing between SiteSwan and GoHighLevel comes down to your goals, experience level, and how you plan to grow your digital business.

If you're looking to start a web design business quickly, focus on helping local small businesses, and generate recurring revenue with minimal setup or tech skills, SiteSwan is the clear choice. It’s simple, scalable, and designed specifically for entrepreneurs who want to make money building websites — even without a background in design or marketing.

On the other hand, if you're an experienced marketer or agency looking to manage complex campaigns, CRM workflows, and advanced automations, GoHighLevel offers the flexibility and features to support that — but expect a much steeper learning curve.

💡 Pro tip: You don’t have to choose just one. Many successful agencies use SiteSwan as their foundation for web design services, then layer in tools like GoHighLevel as their clients grow and need more robust marketing support.