SiteSwan Reseller Interview with Jordan Quast
Turning His Last $200 into a Thriving Web Design Business
Published on February 5, 2026
SiteSwan's Co-Founder, Justin Gerena, recently sat down with Jordan Quast, a driven entrepreneur who made a bold decision late one night that would completely change the trajectory of his life.
At the time, Jordan had just started a new warehouse job, was living in his grandmother’s basement, and had only a couple hundred dollars to his name. But he also had something many people don’t—a crystal-clear desire to escape the rat race and build a future where he could be present for his family. That night, at nearly midnight, Jordan signed up for SiteSwan using the only credit card he had. He never looked back.
Today, Jordan is a full-time, work-from-home business owner who has sold nearly 50 websites on the SiteSwan platform, generates thousands of dollars per month in recurring revenue, and supports his family without ever having to punch a clock.
SiteSwan's Co-Founder, Justin Gerena, recently sat down with Jordan Quast, a driven entrepreneur who made a bold decision late one night that would completely change the trajectory of his life.
At the time, Jordan had just started a new warehouse job, was living in his grandmother’s basement, and had only a couple hundred dollars to his name. But he also had something many people don’t—a crystal-clear desire to escape the rat race and build a future where he could be present for his family. That night, at nearly midnight, Jordan signed up for SiteSwan using the only credit card he had. He never looked back.
Today, Jordan is a full-time, work-from-home business owner who has sold nearly 50 websites on the SiteSwan platform, generates thousands of dollars per month in recurring revenue, and supports his family without ever having to punch a clock.
“I saw the value in helping others, and I also saw the value it created for me. It was a win-win—for businesses and for building the future I wanted..”
- Jordan Quast (Social Strategix)
Overview
Jordan’s story is proof that you don’t need perfect timing, a big safety net, or years of experience to build a successful online business. What you do need is belief, consistency, and a proven system.
Before discovering SiteSwan, Jordan was bouncing from job to job—warehouses, restaurants, sales roles—doing whatever he could to make ends meet. While the instability was exhausting, it eventually led him to uncover something important about himself: he loved sales.
Sales gave Jordan something no other job had—room to grow. It offered uncapped income, personal development, and the ability to directly impact other people’s lives. But even with that realization, he still found himself stuck in the cycle of trading time for money.
That’s when SiteSwan entered the picture.
The Challenge
When Jordan found SiteSwan, his situation was anything but comfortable.
He had just started a new warehouse job, was living in his grandmother’s basement, and had very little money to spare. He knew he wanted out of the rat race, but like many people, he was stuck wondering how to make that leap without risking everything.
“All I had was under a couple hundred bucks and a credit card. I was staying up late at night asking myself, ‘How do I get out of this?’”
To make matters more intense, just a couple months after joining SiteSwan, Jordan found out he was going to be a father.
That realization flipped a switch.
With a family depending on him, Jordan knew he couldn’t afford to stay stuck. He needed something scalable, flexible, and capable of producing real recurring income—not just another job.
The Solution
Jordan signed up for SiteSwan late one night and immediately saw the opportunity.
“I saw the value where I could help businesses and also create the future I really wanted. It was a win-win.”
Instead of overthinking or waiting for the “perfect” moment, Jordan took action right away. While still working his warehouse job, he started making cold calls during his 10-minute breaks and lunch periods.
One of those calls turned into his very first client.
“I made my first sale on a break at my warehouse job. I set the demo for my day off—and boom, signed them up. They’re still a client today.”
That first win was the confidence boost Jordan needed. Shortly after, he put in his two-weeks notice and went all-in on building his SiteSwan business.
Results
Fast-forward to today, and Jordan is closing in on 50 active website clients, all built through consistent, high-volume cold calling.
His strategy is simple—but powerful.
Jordan makes 250–500 cold calls per day, relying on SiteSwan’s Local Prospecting Tool and outsourced lead scraping to build targeted lists. He doesn’t run paid ads. He doesn’t rely on algorithms. He focuses on conversations.
“Cold calling is free lead generation. It’s all organic. If you can embrace that skillset, you’re setting yourself up for success.”
Jordan packages his services clearly and confidently, gradually increasing his prices as his confidence and client results grew. What started as a $297 setup and $50/month evolved into packages as high as $999 upfront with $250/month recurring, including SEO and additional services.
Most importantly, Jordan now earns money even when he’s not working.
“I took a road trip this year and didn’t put in PTO. I actually came back with more money than I left with. You wake up and you get paid—it’s real.”
Life After the Rat Race
Today, Jordan works entirely from home and is fully present as a father.
No commute.
No clock-punching.
No asking for permission to live his life.
“If you have to punch a clock, you have no freedom. Being able to work from anywhere—that’s everything.”
For Jordan, recurring revenue isn’t just a business model. It’s the foundation for the kind of father and provider he wants to be—now and in the future.
Conclusion
Jordan’s journey—from warehouse floors to nearly 50 recurring clients—shows what’s possible when belief meets execution.
His advice to anyone just starting?
“Take a leap of faith and go all in. If you believe in yourself, everything changes.”
With hundreds of thousands of new businesses launching every year, Jordan sees nothing but opportunity ahead—for himself, his clients, and anyone willing to take action.
And this is just the beginning.
Jordan’s success isn’t built on complicated funnels or paid advertising. It comes down to mastering one core skill: having short, confident conversations that lead to appointments. His cold calls are intentionally brief, respectful, and structured to reduce pressure on the prospect.
Here’s exactly how his three-step framework works.
Jordan starts every call by immediately lowering resistance. Instead of launching into a pitch, he opens with a simple permission-based question:
“Hey, this is Jordan — is now a bad time?”
This does two important things:
1. It shows respect for the prospect’s time
2. It encourages a natural “no,” which feels easy and safe for the person answering
By letting the prospect say “no” right away, Jordan removes tension from the conversation and avoids sounding pushy or scripted.
Once the prospect says it’s not a bad time, Jordan briefly explains why he’s calling — without overselling or overwhelming them.
“Great. I wanted to reach out personally because I specialize in affordable website design. I have an idea for a website that would help your business be live online 24/7 and generate results.”
He then follows this with a negative question, which creates a pattern interrupt:
“Would you be opposed to seeing a free demo?”
This is a key part of Jordan’s strategy.
Instead of asking for a “yes,” he invites another “no.” Most people feel more comfortable declining than agreeing, so answering “no” feels natural — while still moving the conversation forward.
Once the prospect isn’t opposed, Jordan moves straight into scheduling the demo. He keeps it simple, specific, and low-commitment.
“What do you have going on today at 2:00?”
If the prospect hesitates or is busy, Jordan smoothly pivots:
“No problem — I know I caught you out of the blue. How about tomorrow at 3:00?”
He frames the demo as:
This removes pressure and makes the appointment feel like a conversation—not a sales trap.
When Jordan hears common objections like “We get all our business from word of mouth,” he never argues or pushes back aggressively.
• Instead, he: Acknowledges the objection
• Asks permission to follow up
• Reframes the opportunity
Example:
“I understand — word of mouth is the best form of advertising. Can I ask you an honest question?”
“If this website brought you a few extra jobs a month, would you be against that?”
This approach keeps the prospect engaged while shifting the focus to results rather than resistance.
“If you can really embrace the skillset of cold calling, then you're setting yourself up for great success.”
— Jordan Quast
Jordan’s story is proof that you don’t need perfect timing, a big safety net, or years of experience to build a successful online business. What you do need is belief, consistency, and a proven system.
Before discovering SiteSwan, Jordan was bouncing from job to job—warehouses, restaurants, sales roles—doing whatever he could to make ends meet. While the instability was exhausting, it eventually led him to uncover something important about himself: he loved sales.
Sales gave Jordan something no other job had—room to grow. It offered uncapped income, personal development, and the ability to directly impact other people’s lives. But even with that realization, he still found himself stuck in the cycle of trading time for money.
That’s when SiteSwan entered the picture.
The Challenge
When Jordan found SiteSwan, his situation was anything but comfortable.
He had just started a new warehouse job, was living in his grandmother’s basement, and had very little money to spare. He knew he wanted out of the rat race, but like many people, he was stuck wondering how to make that leap without risking everything.
“All I had was under a couple hundred bucks and a credit card. I was staying up late at night asking myself, ‘How do I get out of this?’”
To make matters more intense, just a couple months after joining SiteSwan, Jordan found out he was going to be a father.
That realization flipped a switch.
With a family depending on him, Jordan knew he couldn’t afford to stay stuck. He needed something scalable, flexible, and capable of producing real recurring income—not just another job.
The Solution
Jordan signed up for SiteSwan late one night and immediately saw the opportunity.
“I saw the value where I could help businesses and also create the future I really wanted. It was a win-win.”
Instead of overthinking or waiting for the “perfect” moment, Jordan took action right away. While still working his warehouse job, he started making cold calls during his 10-minute breaks and lunch periods.
One of those calls turned into his very first client.
“I made my first sale on a break at my warehouse job. I set the demo for my day off—and boom, signed them up. They’re still a client today.”
That first win was the confidence boost Jordan needed. Shortly after, he put in his two-weeks notice and went all-in on building his SiteSwan business.
Results
Fast-forward to today, and Jordan is closing in on 50 active website clients, all built through consistent, high-volume cold calling.
His strategy is simple—but powerful.
Jordan makes 250–500 cold calls per day, relying on SiteSwan’s Local Prospecting Tool and outsourced lead scraping to build targeted lists. He doesn’t run paid ads. He doesn’t rely on algorithms. He focuses on conversations.
“Cold calling is free lead generation. It’s all organic. If you can embrace that skillset, you’re setting yourself up for success.”
Jordan packages his services clearly and confidently, gradually increasing his prices as his confidence and client results grew. What started as a $297 setup and $50/month evolved into packages as high as $999 upfront with $250/month recurring, including SEO and additional services.
Most importantly, Jordan now earns money even when he’s not working.
“I took a road trip this year and didn’t put in PTO. I actually came back with more money than I left with. You wake up and you get paid—it’s real.”
Life After the Rat Race
Today, Jordan works entirely from home and is fully present as a father.
No commute.
No clock-punching.
No asking for permission to live his life.
“If you have to punch a clock, you have no freedom. Being able to work from anywhere—that’s everything.”
For Jordan, recurring revenue isn’t just a business model. It’s the foundation for the kind of father and provider he wants to be—now and in the future.
Conclusion
Jordan’s journey—from warehouse floors to nearly 50 recurring clients—shows what’s possible when belief meets execution.
His advice to anyone just starting?
“Take a leap of faith and go all in. If you believe in yourself, everything changes.”
With hundreds of thousands of new businesses launching every year, Jordan sees nothing but opportunity ahead—for himself, his clients, and anyone willing to take action.
And this is just the beginning.
Jordan Quast’s 3-Step Cold Call Sales Process
Jordan’s success isn’t built on complicated funnels or paid advertising. It comes down to mastering one core skill: having short, confident conversations that lead to appointments. His cold calls are intentionally brief, respectful, and structured to reduce pressure on the prospect.
Here’s exactly how his three-step framework works.
Step 1: The Greeting (Permission-Based Opening)
Jordan starts every call by immediately lowering resistance. Instead of launching into a pitch, he opens with a simple permission-based question:
“Hey, this is Jordan — is now a bad time?”
This does two important things:
1. It shows respect for the prospect’s time
2. It encourages a natural “no,” which feels easy and safe for the person answering
By letting the prospect say “no” right away, Jordan removes tension from the conversation and avoids sounding pushy or scripted.
Step 2: The Reason for the Call (Pattern Interrupt)
Once the prospect says it’s not a bad time, Jordan briefly explains why he’s calling — without overselling or overwhelming them.
“Great. I wanted to reach out personally because I specialize in affordable website design. I have an idea for a website that would help your business be live online 24/7 and generate results.”
He then follows this with a negative question, which creates a pattern interrupt:
“Would you be opposed to seeing a free demo?”
This is a key part of Jordan’s strategy.
Instead of asking for a “yes,” he invites another “no.” Most people feel more comfortable declining than agreeing, so answering “no” feels natural — while still moving the conversation forward.
Step 3: Setting the Appointment (Low-Pressure Close)
Once the prospect isn’t opposed, Jordan moves straight into scheduling the demo. He keeps it simple, specific, and low-commitment.
“What do you have going on today at 2:00?”
If the prospect hesitates or is busy, Jordan smoothly pivots:
“No problem — I know I caught you out of the blue. How about tomorrow at 3:00?”
He frames the demo as:
-
Short (15 minutes)
-
Educational
-
Risk-free
This removes pressure and makes the appointment feel like a conversation—not a sales trap.
Handling Objections (Jordan’s Approach)
When Jordan hears common objections like “We get all our business from word of mouth,” he never argues or pushes back aggressively.
• Instead, he: Acknowledges the objection
• Asks permission to follow up
• Reframes the opportunity
Example:
“I understand — word of mouth is the best form of advertising. Can I ask you an honest question?”
“If this website brought you a few extra jobs a month, would you be against that?”
This approach keeps the prospect engaged while shifting the focus to results rather than resistance.
“If you can really embrace the skillset of cold calling, then you're setting yourself up for great success.”
— Jordan Quast
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